Look at this parking lot in front of a Starbucks—empty. Evidence of about a half dozen cars that have come and gone in the last 20 minutes after stopping to “grab some Starbucks”. This makes me think… and want to share some thoughts to simmer on. I love to walk into Starbucks and grab a tall Pike or Veranda blend and sit for a moment. During one of those moments, I contemplated why some people stop at a cafe—Starbucks or otherwise—grab a drink and go. Sure, they may be in a hurry, or need their daily caffeine fix.
If people are in that much in a hurry, then why not stop at a gas station or through a fast food drive-thru to “grab” a coffee or beverage? Whether it’s for an espresso, cafe au lait, or cafe Cubano, or a drip—stop and savor it.
Why bother to stop at a cafe, get out of your car, wait in line and then leave again? Is it the taste these people crave? the quality? the status of a brand like Starbucks or other inter/national chain? If you grab-and-go no one is going to see it anyway. Furthermore, by rushing off, you’re not going to fully enjoy your beverage. Imagine this: you will probably sit in traffic, rush through a store or forget your drink in the car to melt away… so why not save some money and even some time by by-passing cafes all together?
Traditional cafes are for sitting. Have people simply forgotten that Starbucks, Coffee Bean and Tea Leaf and other American coffee establishments fall into this category? That’s part of the reason they, and all other cafes, are pricier than the average gas station or drive-thru offerings. People are not paying extra for convenience either (what’s convenient about waiting in line?), they’re paying for the atmosphere, but are not using it like it’s intended to be enjoyed (unless they’re camped out inside to work).
5 more people have come and gone since I started this note. In all of the other countries that I can think of that I have visited, the cafe is a beautiful place were people get their coffee or beverage, sit down and then take in or establish some quality of life: A chat with a friend perhaps, a cigarette, or just to watch the day in motion.
I know that here in America, our popular culture is oftentimes a fast-paced- want-it-now-not-in-five-minutes kind of society, but there is so much more to be enjoyed when you stop and smell the coffee sometimes.